Custom Magento builds
Magento 2 Open Source or Adobe Commerce custom builds with B2B, multi-store, and Hyva or PWA Studio frontends.
A buyer's guide for 2026 - five archetypes, seven evaluation criteria, the Adobe Commerce vs Magento Open Source split, and the honest answer to "should we migrate to Shopify Plus instead?"
Every Magento ecommerce agency you'll evaluate falls into one of five archetypes - the enterprise systems integrator, the dedicated Magento partner, the hybrid Magento + Shopify partner, the Adobe Commerce specialist, and the freelancer collective. The seven criteria that actually predict outcome are Adobe Solution Partner status verified on the official directory, named engineers holding Adobe Certified Expert credentials, B2B module experience with company accounts and NET-30 terms, headless PWA Studio or Hyva Themes capability, multi-store architecture experience across regions and currencies, AWS or Adobe Commerce Cloud hosting depth, and performance optimization track record on catalogs over 10,000 SKUs. The honest mid-point cost: Hyva frontend rebuilds at $35K-$90K, custom Magento 2 builds at $80K-$250K, Adobe Commerce enterprise engagements with ERP integration at $200K-$750K. The stay-or-migrate question matters more than ever - Adobe Commerce license fees have risen 40-60 percent since 2022, and Shopify Plus B2B caught up enough in 2024-2026 that brands under $30M GMV with non-exotic catalogs increasingly migrate. We answer that question with a 3-week refundable readiness audit, not a preference.
A Magento ecommerce agency builds, customizes, and maintains stores on the Magento 2 platform - either Magento Open Source (free, self-hosted) or Adobe Commerce (paid Adobe-licensed). The two editions share the core codebase but diverge significantly on enterprise features.
The Open Source / Adobe Commerce split is the first decision worth understanding. Magento Open Source is the free, community-supported version - you self-host on AWS, MageMojo, Nexcess, or your own infrastructure, pay no license fees, and own the full open-source codebase. It ships the core catalog, checkout, B2B basics (since 2.4.0), and multi-store features. Adobe Commerce is the paid Adobe-licensed version - annual license fees start around $22,000 for entry-level brands and scale to $125,000+ based on GMV tier. The license includes Adobe-managed cloud hosting (Adobe Commerce Cloud), the enterprise feature set (B2B advanced, content staging, targeted rules, Page Builder advanced, AI-driven recommendations via Adobe Sensei), and Adobe support SLAs.
The Magento-specific feature set a credible Magento agency works across includes the indexer architecture (full reindex strategy, async indexing under heavy load), the EAV catalog model with attribute sets (the strength and the curse of Magento - infinitely flexible catalogs at the cost of slower queries without proper indexer health), multi-warehouse inventory with source-priority routing (the MSI module), the B2B module (company accounts, customer-segment-specific catalogs, NET-30 payment terms, requisition lists, quote-to-cart), Hyva Themes (Alpine.js + Tailwind CSS frontend that drops LCP from 4-6 seconds on Luma to 1.5-2.2 seconds), PWA Studio (React-based progressive-web-app storefront), and the GraphQL Storefront API for headless deployments. An agency without depth across all of these is shipping incomplete work to merchants who need the full set.
Magento 2 Open Source or Adobe Commerce custom builds with B2B, multi-store, and Hyva or PWA Studio frontends.
Luma-to-Hyva or Luma-to-PWA-Studio rebuilds for Core Web Vitals improvement and conversion-rate uplift.
NetSuite, SAP, Microsoft Dynamics, Acumatica integration via Boomi, MuleSoft, or Celigo middleware.
AWS or Adobe Commerce Cloud setup, Varnish caching, ElasticSearch tuning, indexer health, and Core Web Vitals SLA.
Magento-to-Shopify-Plus migrations with data migration, redirect mapping, and B2B catalog recreation.
Generic agency-selection checklists miss the Magento-specific signals that predict outcome. Cut to the seven that actually matter for a Magento engagement.
Verify the agency on the official Adobe Solution Partner directory, not the agency's own homepage. Bronze, Silver, Gold, and Platinum tiers track named-engineer Adobe certifications, completed Adobe Commerce projects, and verified customer satisfaction. Anyone claiming Adobe partner status without a directory listing is misrepresenting credentials.
Adobe Certified Expert credentials cover Magento 2 Frontend Developer, Magento 2 Backend Developer, Magento 2 Solution Specialist, and Magento 2 JavaScript Developer. Ask the agency for a count of named engineers holding ACE credentials at each level, plus a count of any Magento Masters on the bench (the rarest tier, awarded to 5-15 globally per year).
Magento's B2B module is one of the platform's genuine strengths - company accounts with internal approval workflows, NET-30 payment terms with credit limits, customer-segment-specific catalogs, requisition lists, and quote-to-cart functionality. Ask for three named B2B Magento clients shipped in the last 24 months at your revenue tier.
Hyva Themes (Alpine.js + Tailwind CSS) is the most-shipped Magento frontend modernization in 2025-2026. PWA Studio (React-based) is the right pick for brands committed to a progressive-web-app storefront. The GraphQL Storefront API powers both. A Magento agency without depth in at least Hyva is going to push you toward a Luma-themed solution that hits a performance ceiling.
Magento's multi-store architecture is genuinely strong - one Magento instance runs multiple storefronts across different domains, currencies, languages, and catalogs with shared or isolated customer bases. Ask for examples of multi-brand or multi-region clients with 3+ active storefronts under one Magento installation.
Magento performance is hosting-determined. Ask the agency about Varnish caching configuration, ElasticSearch tuning, Redis session storage, RabbitMQ queueing under heavy load, and CDN strategy. Adobe Commerce Cloud carries Fastly out of the box; self-hosted on AWS requires explicit Varnish + Fastly or CloudFront integration.
Magento's complexity reveals itself at scale. Ask the agency for documented Core Web Vitals figures (LCP, INP, CLS) on three named clients with catalogs over 10,000 SKUs. The right answer includes pre/post LCP figures, the indexer health strategy applied, the page-cache-hit-rate target, and the load-test protocol used. Generic "we optimize performance" answers without numbers are a red flag.
Every Magento ecommerce agency in 2026 fits one of five archetypes. Match these to your revenue tier and team capacity before evaluating individual agencies.
Wipro, Tata Consultancy, Accenture, Capgemini, Born Group, Astound Commerce, Guidance. They sell to the C-suite. Adobe Commerce engagements start at $400K and run into seven figures when ERP, OMS, and PIM integration are part of scope. Cadence runs in quarters not weeks. The work is high-discipline, high-overhead, high-political - useful when the build coordinates across IT, finance, supply chain, and 12 internal stakeholders.
Best for: Fortune 500 retailers replatforming a global Adobe Commerce stack. Not for: anyone under $50M GMV.
Magento-only Tier-2 agencies with deep Adobe Solution Partner status (Silver, Gold, or Platinum), 50+ Magento builds shipped, and a bench dominated by Adobe Certified Expert engineers. Examples in this archetype include Magebit, Velox Commerce, IWD Agency, Scandiweb, and Amasty's services arm. Project sizes $80K-$300K for custom Magento 2 builds, plus retainer engineering at $8K-$25K/month. Six-to-fourteen-week build cadence is typical.
Best for: $5M-$50M Magento merchants committed to staying on the platform.
Hybrid agencies that handle BOTH Magento and Shopify Plus engagements and route the buyer to whichever platform fits the math. The hybrid camp is small but produces the most honest discovery conversation - because the agency does not need to recommend one platform to keep the engagement. Digital Heroes sits here, alongside Rave Digital, Forix, and a handful of other multi-platform shops. Project sizes $50K-$300K for Magento or Shopify Plus builds, $50K-$300K for Magento-to-Shopify-Plus migrations.
Best for: brands actively weighing stay-on-Magento vs migrate-to-Shopify-Plus.
Adobe-Commerce-only agencies with Platinum partner status and a bench focused on Adobe-licensed deployments - Adobe Commerce Cloud hosting, Adobe Sensei AI integration, Adobe Experience Manager content integration, and the enterprise B2B module. Examples include Vaimo, Born Group's Adobe Commerce arm, and Object Source. Project sizes $200K-$2M+. Best for $25M+ enterprise brands committed to the Adobe stack.
Best for: $25M+ Adobe Commerce brands with deep Adobe ecosystem integration.
Loosely-coordinated networks of independent senior Magento developers organized around a project lead. Project sizes $15K-$60K for module development, theme work, or small-scope custom builds. Best fit for $1M-$5M Magento merchants who already have an internal lead engineer and need execution capacity for specific projects (a new module, a checkout customization, a B2B catalog rule).
Best for: brands with internal Magento direction needing execution capacity.
Magento remains the right platform when one or more of five conditions is true. First, catalog complexity exceeds 10,000 SKUs with deep attribute sets, tiered pricing per customer group, and multi-warehouse inventory routing - Magento's EAV model is genuinely better at this than Shopify Plus. Second, B2B requirements include company accounts with internal approval workflows, NET-30 payment terms with credit limits, requisition lists, and per-customer-group catalog visibility - Shopify Plus B2B caught up significantly in 2024-2026 but still falls short of Magento's B2B module on the most complex multi-tier wholesale flows.
Migration to Shopify Plus becomes the right call when one or more of five signals fires hard. First, Adobe Commerce license fees have risen 40-60 percent since 2022 and the math no longer works against Shopify Plus's flat $2,500/month with merchant-fee math added. Second, your B2B needs fit Shopify's B2B module - the platform shipped company accounts, customer-specific catalogs, NET payment terms, and quote-to-cart in 2024-2026, closing most of the gap with Magento for $5M-$30M B2B brands.
| Engagement type | Magento agency cost | Shopify Plus agency cost |
|---|---|---|
| Frontend rebuild (Hyva or Plus theme) | $35,000 - $90,000 | $50,000 - $120,000 |
| Custom build (B2B + multi-store) | $80,000 - $250,000 | $80,000 - $200,000 |
| Enterprise build (ERP integration) | $200,000 - $750,000 | $150,000 - $500,000 |
| Migration (this platform to other) | $50,000 - $300,000 | $50,000 - $300,000 |
| Retainer engineering | $8,000 - $25,000 / mo | $5,000 - $15,000 / mo |
| Platform license / fees | $0 (Open Source) or $22K-$125K+ (Adobe Commerce) | $2,500 / mo flat (Plus) |
The 30-50 percent agency-cost premium of Magento work over equivalent Shopify Plus work is real. It reflects three realities: the Magento engineering pool is smaller and senior PHP rates are higher, the Magento codebase is larger and more complex than Liquid + Functions, and the indexer / cache / search architecture requires deeper DevOps competence. None of this makes Magento the wrong choice - it makes the platform-fit decision more important. Read the companion piece on Magento-to-Shopify migration cost for the full migration economics.
Bring this to every Magento agency discovery call you take. The agencies worth shortlisting answer all eight cleanly without rehearsal.
A Magento ecommerce agency carries pattern-matched expertise across the Magento 2 codebase, indexer architecture, multi-store organization, B2B module configuration, payment-gateway integration, and the Hyva or PWA Studio frontend layer that a single in-house developer rarely accumulates. The work spans Magento 2 module development, custom catalog attributes, multi-warehouse inventory routing, Adobe Commerce ERP integration via Boomi, MuleSoft, or Celigo, GraphQL Storefront API for headless deployments, performance tuning under heavy catalog load (10K+ SKUs with attribute sets), and the QSA-supporting checkout configuration for PCI compliance. A Magento agency also brings cross-discipline coverage - senior PHP engineers, frontend specialists in Hyva or React PWA Studio, B2B catalog architects, and DevOps engineers running AWS or MageMojo hosting. An in-house developer can ship excellent work on one or two of those layers; an agency ships across all of them on a 14-to-24-week build cadence with named delivery leads.
Magento Open Source is the free, community-supported version of the Magento 2 platform - you self-host (AWS, MageMojo, Nexcess, or your own infrastructure), pay no license fees, and access the full open-source codebase. It carries the core catalog, checkout, B2B basics, and multi-store features but does not include enterprise-grade content staging, Page Builder advanced features, customer segments with targeted rules, or Adobe Sensei AI-driven product recommendations. Adobe Commerce (formerly Magento Commerce, then Magento Enterprise) is the paid Adobe-licensed version - annual license fees start around $22,000 for entry-level brands and scale to $125,000+ based on GMV tier. The license includes Adobe-managed cloud hosting (Adobe Commerce Cloud), the enterprise feature set (B2B advanced, content staging, targeted rules, Page Builder advanced, AI recommendations), and Adobe support SLAs. The honest reframe: Open Source is the right choice for $1M-$10M brands with strong in-house engineering; Adobe Commerce is the right choice for $10M+ brands needing the enterprise feature set and willing to pay the license premium.
Honest 2026 mid-points across the five archetypes: a Hyva or PWA Studio frontend rebuild on existing Magento runs $35,000 to $90,000 over 10-16 weeks. A custom Magento 2 build with B2B catalog rules, multi-store, and tax integration runs $80,000 to $250,000 over 14-24 weeks. An Adobe Commerce enterprise engagement with ERP integration via Boomi or MuleSoft runs $200,000 to $750,000 over 20-40 weeks. A Magento readiness audit (3 weeks, refundable against any subsequent engagement) is $8,000-$15,000. Retainer engineering for ongoing Magento work runs $8,000-$25,000 per month depending on the engineering bench. US and UK senior Magento engineers are $140-$200 per hour at boutique agencies; Indian senior engineers are $90-$140 per hour. The 40-60 percent cost premium of Magento agency work over equivalent Shopify Plus work is real and explained by platform complexity, slower iteration speed, and the smaller pool of specialized Magento engineers.
Stay on Magento when: catalog complexity exceeds 10,000 SKUs with deep attribute sets and tiered pricing, B2B requirements include company accounts with internal approval workflows, NET-30 payment terms with credit limits, and per-customer-group catalog visibility, multi-store architecture genuinely requires shared SKUs across regional storefronts with isolated catalog rules, ERP integration via Boomi or MuleSoft is already wired to NetSuite or SAP, or the brand is past $50M GMV with internal Magento engineering retained. Migrate to Shopify Plus when: Adobe Commerce license has increased 40-60 percent since 2022 and the math no longer works against Shopify Plus's flat $2,500/month, your B2B needs fit Shopify's B2B module (which has caught up significantly in 2024-2026), hosting and developer retainers exceed $50,000 per year combined, the catalog is under 5,000 SKUs without exotic attribute requirements, or the brand wants faster iteration speed and a larger app ecosystem. The migration cost is $50,000-$300,000 and runs 12-26 weeks. We run a 3-week readiness audit to answer the stay-or-migrate question with numbers, not preferences.
Three certification tiers matter in 2026. Adobe Solution Partner status is the top tier - Bronze, Silver, Gold, and Platinum levels track named-engineer Adobe certifications, completed Adobe Commerce projects, and verified customer satisfaction. Verify the agency directly on the Adobe Solution Partner directory rather than the agency's own homepage. Adobe Certified Expert (ACE) credentials track individual engineer certifications across Magento 2 Frontend Developer, Magento 2 Backend Developer, Magento 2 Solution Specialist, and Magento 2 JavaScript Developer paths. Ask any Magento agency for a count of named engineers holding ACE credentials at each level. Magento Master status is the rarest tier - typically 5-15 individuals globally per year, awarded for exceptional contribution to the Magento community (open-source modules, conference talks, technical blog publishing). The presence of even one Magento Master on an agency's bench is a strong signal of technical depth. Beyond Adobe certifications, look for Hyva Themes partner status (the Hyva Themes ecosystem now has its own partner directory), AWS or Adobe Commerce Cloud hosting certifications, and the agency's open-source contribution history on GitHub.
The credible Magento agencies in 2026 fall into two camps - pure Magento specialists who do not handle Shopify, and hybrid agencies that handle Magento AND Shopify Plus and route the buyer to whichever platform fits the math. The hybrid camp is small (we sit in it; so do a handful of others) but it produces the most honest discovery conversation - because the agency does not need to recommend Magento to keep the engagement. A Magento-to-Shopify-Plus migration requires data migration (products, customers, orders, B2B catalogs, metafields), URL redirect mapping for SEO preservation (typical Magento sites have 5,000-50,000 URLs requiring 301s), third-party integration rewiring (ERP, email, reviews, search, analytics, 3PL), B2B portal recreation in Shopify B2B if the source had B2B catalogs, and payment-gateway and tax setup on the Shopify side. Migration cost is $50,000-$300,000 over 12-26 weeks depending on catalog size, B2B complexity, and the cleanliness of the Magento source data. Ask any candidate agency for a count of named, verifiable Magento-to-Shopify-Plus migrations they shipped in the last 18 months.
Indexer health, cache hit rate, extension audit, B2B fit-check, and the honest TCO math against Shopify Plus. Refundable against any subsequent engagement. We run from New York and Delhi - 2,000-plus stores shipped since 2017, Trustpilot 4.9 across 70-plus reviews, DUNS 650878346, UN Global Marketplace Tier 1.
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