Acceptance of terms
By visiting digitalheroes.co.in, using any of our free tools, submitting an inquiry, booking a call, or otherwise engaging with us, you agree to these terms. If you do not agree with any part of them, please do not use the site, the tools, or the contact channels. We treat the act of using our property as the act of accepting these terms; you do not need to click an "I agree" checkbox for this agreement to be in force.
Continued use after a published update means you accept the revised terms. We date every revision at the top of this page so you can see exactly when something changed and decide whether you still want to engage with us under the updated text. If you have an open inquiry, an active proposal, or a signed engagement at the time of an update, the revised terms apply to your future use of the website but do not retroactively alter your contract; that is governed by the rules in the Modifications and Entire Agreement sections below.
If you are using the site on behalf of a company, agency, or other entity, you represent that you are authorized to bind that entity to these terms and that "you" in this document refers to both you personally and the entity you represent.
About Digital Heroes
Digital Heroes is a full-stack agency that ships Shopify, web, software, and brand work for operator-led businesses. We were founded in 2017 by Prasun Anand and operate as a dual-HQ company with staffed offices in New York and Delhi, plus satellite teams in London, Lucknow, and Sydney. Our DUNS Number is 650878346. For our full company background, see /who-we-are/. For the services we deliver, see /services/.
When this document refers to "Digital Heroes", "we", "us", or "our", it means the legal entity operating under the DUNS number above and its affiliates that share that registration. When it refers to "you", "your", or "the user", it means the natural person or legal entity using the website, the free tools, or any pre-engagement service we offer through the site. When it refers to "the site" or "the website", it means digitalheroes.co.in and its subdomains except where another agreement covers a specific subdomain (for example, our internal client and team portals operate under separate, signed terms).
Use of the website
You may read, download for personal reference, share links to, and quote from this website under standard fair-use principles. Quoting our journal or case-study writing in news articles, academic papers, professional commentary, social posts, and similar editorial work is welcome; we ask only that you cite the original page so readers can find the full context. You may also forward links to colleagues, embed our pages inside intranet bookmarks, and reference our work inside paid client deliverables when it is genuinely the right reference.
You agree not to: scrape the site at a rate that degrades service for other visitors; attempt to bypass authentication, rate limits, or any technical control we put in place; probe the site for vulnerabilities outside a coordinated disclosure (write to legal@digitalheroes.co.in first if you find one); republish substantial portions of our content as your own; pass off our case studies, archetype patterns, or service-page copy as your agency's work; or use any of our content to train a commercial AI model without a written license. The "without a written license" clause is not academic: we are aware that a non-trivial share of agency content on the public web is being scraped for model training, and we draw the line at commercial training. Research-only and personal-use training is permitted under fair-use principles.
Reasonable, identifying crawlers from indexing search engines and academic research projects are welcome; please respect our robots.txt and the meta-robots directives we set on individual pages. If you operate a service-discovery bot, AI retriever, or commercial scraping service and want explicit permission for a specific use case, email us first; many requests we get are reasonable and we tend to grant them with attribution requirements attached.
If you submit a coordinated security disclosure, we will acknowledge receipt within five business days, work with you on a fix timeline, and credit you publicly on a security disclosures page once the issue is resolved (unless you ask us not to). We do not run a paid bug-bounty program at the moment but we do honor responsible disclosure with good-faith engagement.
Free tools
The utilities at /tools/ are free to use without registration, payment, or attribution. Almost all of them run entirely in your browser; nothing you paste is sent to a Digital Heroes server, nothing is logged on our infrastructure, and nothing is shared with a third-party analytics vendor. We built them this way deliberately because the alternative is logging the URLs people audit, which we consider invasive and unnecessary for a free utility.
A small number of tools call public third-party APIs and the URL or domain you enter is sent to that API only. The current third-party endpoints are: Google PageSpeed Insights (for Core Web Vitals lookups), ipapi.co (for IP-to-country lookups), crt.sh (for certificate-transparency-log searches), AllOrigins (for CORS-relaxed fetches of public pages), and Cloudflare DoH (for DNS-over-HTTPS lookups). Each tool that hits a third-party endpoint discloses that fact in its on-page documentation, and links to that endpoint's privacy policy. We do not proxy your requests through our own servers; the API calls go directly from your browser to the third party.
The tools are provided as-is and as-available. We try to keep them accurate and current, but we do not guarantee that any output is correct, complete, or fit for a regulated decision. Tool source where we publish it on GitHub is licensed MIT unless the repository states otherwise; you are free to fork, modify, and redistribute it under the MIT terms. The code that powers the tools you can run on this site, but that we have not yet published as MIT, is copyright Digital Heroes and is licensed only for use through the site itself.
Do not rely on any tool output for tax, legal, medical, regulatory, financial, or safety-critical decisions without independent professional verification. The tools are diagnostic and educational; they are not substitutes for professional advice. If a tool result conflicts with a primary source (Google's own PageSpeed dashboard, your hosting provider's metrics, an official certificate authority's records), trust the primary source.
Account creation
You do not need an account to read this site, use any free tool, request a proposal, or book a call. We do not run a public sign-up flow on digitalheroes.co.in and we do not store passwords from anonymous visitors. Accounts only exist inside our internal client and team portals (separate apps on subdomains), and access there is provisioned manually after a contract is signed. If anyone offers you a "Digital Heroes login" outside of an active engagement, treat it as a phishing attempt and report it to legal@digitalheroes.co.in.
Client engagements
Every paid engagement we accept is governed by a separate written agreement, typically a Master Service Agreement (MSA) plus one or more Statements of Work (SOWs). Those documents, not this Terms of Service page, define scope, fees, deliverables, milestones, timelines, change-control procedures, acceptance criteria, warranties, IP assignment, indemnities, confidentiality, data-protection obligations, and termination rights for the work itself. The MSA also covers the commercial particulars (currency, invoicing cadence, late-payment terms, taxes, expenses) that vary by engagement and that we deliberately keep out of a public-facing terms page.
This Terms of Service page covers the website and our pre-contract interactions only. Submitting a contact form, booking a discovery call, receiving a written proposal, or any other pre-sales activity does not create a binding services agreement; only a countersigned MSA or SOW does. Statements made during sales conversations, recorded calls, slide decks, and proposals are non-binding until they are written into an executed SOW.
If our MSA or SOW conflicts with anything on this page for an engaged client, the MSA or SOW controls. For example, the limitation-of-liability paragraph below caps liability at $100 USD for ordinary website use; that cap does not apply to paid engagements, which carry their own (much higher) cap calibrated to fees paid. Likewise, the IP rules below describe a default; the specific IP assignment in your SOW supersedes the default.
For a current copy of our standard MSA before you sign, ask your sales contact or email legal@digitalheroes.co.in. We are happy to negotiate reasonable amendments to the MSA before signing; once it is signed, amendments require a written change order. We do not accept buyer purchase-order terms that conflict with our MSA without an explicit written acknowledgement from an authorized officer.
Intellectual property
Digital Heroes owns the website, its design system, the editorial writing in our journal, the photography and illustration commissioned for the site, the proprietary frameworks and processes we describe in our methodology pages, and the Digital Heroes name, mascot, and other marks. You may not copy our journal essays, case-study writeups, archetype patterns, or service-page copy and republish them on another site, with or without attribution, without written permission. You may quote brief excerpts under fair-use principles for commentary, criticism, journalism, academic work, and similar editorial purposes.
For client work, deliverables produced under an MSA are assigned to the client on full payment per the IP clause in that MSA. The default assignment covers the project-specific deliverables: the designs, the copy, the code we write specifically for your project, and any custom assets we commission for it. We retain rights only to: (a) reusable components, libraries, design patterns, and engineering toolchains that pre-existed the project or that we develop for general reuse across our client base; (b) the right to feature finished work in our portfolio, case studies, journal posts, and conference talks unless the client opts out in writing; (c) anonymized aggregate metrics that do not identify the client; and (d) our internal know-how, methodology, and team-training materials.
If your engagement requires a stricter IP regime (for instance, a defense contractor or a public-company pre-launch project that needs full work-for-hire treatment with no portfolio rights), we accept and will price that arrangement explicitly in the SOW.
Free tools published at /tools/ are MIT-licensed where the page or repository states so; otherwise they are personal-use-only and may not be repackaged, rebranded, or redistributed without permission. Outbound links carry their own copyright and license terms; we use brief quotations and embedded screenshots only as fair-use commentary or citation. Our use of third-party trademarks anywhere on the site (Shopify, WordPress, Stripe, Vercel, Google, Meta, and others) is descriptive nominative use only; we are not endorsed by, sponsored by, or affiliated with those companies unless an explicit partnership badge says so.
User-generated content
This website does not host comments, reviews, ratings, forums, or any other public user-generated content. The only inputs you can submit are the contact form, the booking form, and the newsletter sign-up. How we handle the data those forms collect is covered in our Privacy Policy. By submitting any form, you confirm that the information you provide is accurate and that you are entitled to share it with us.
Third-party links
We link out to authoritative sources (Google Search Central, web.dev, schema.org, shopify.dev, wordpress.org, vercel.com, stripe.com, Wikipedia, primary statutory texts, and similar) when they support a claim or define a term. Those links are editorial citations, not endorsements; we do not control external sites and we are not responsible for their content, security, accuracy, or privacy practices. Once you click an outbound link you are on the third party's terms, not ours.
We do not run paid placements, sponsored content, or affiliate offers on this site. Should that ever change, sponsored links will carry an explicit rel="sponsored" attribute and a visible disclosure on the page.
Disclaimers and warranties
The website and the free tools are provided as-is and as-available, without warranty of any kind, whether express or implied, including any implied warranty of merchantability, fitness for a particular purpose, accuracy, title, or non-infringement. We aim for high uptime but we do not guarantee that the site will be free from errors, available continuously, or compatible with every browser, device, or assistive technology. We may take the site or specific tools offline for maintenance, security patching, or end-of-life retirement without prior notice.
Performance figures, conversion lifts, traffic gains, revenue numbers, and timeline ranges shown anywhere on this site, in our case studies, in our archetype patterns at /case-studies/, and in our service-page metrics are illustrative of past results in specific situations. They are not a promise, projection, or guarantee of comparable outcomes for your project. Past performance does not predict future performance. Any forward-looking statement we make in a sales conversation, on a call, or in a written proposal is also not a contractual promise unless it is written into an executed SOW with a clear acceptance criterion attached.
Archetype case studies (the pattern-based writeups under /case-studies/ with a visible disclosure banner) are explicit composites that draw on aggregate patterns across multiple real engagements in the same vertical. Brand names and identifying details inside an archetype are illustrative; the metric pillars are honest aggregate ranges from real client work. Single-client case studies, where they exist, carry the actual client name and are published with that client's written consent.
Marketing, SEO, paid acquisition, conversion-rate optimization, and similar disciplines depend on factors outside our control, including search-engine algorithm updates, platform policy changes, ad-network bidding dynamics, competitor activity, macroeconomic conditions, regulatory changes, and your own operational decisions about pricing, inventory, customer service, and brand. We bring our craft, our team, and our process; we cannot bind external systems on your behalf. We do not guarantee a position in Google search results, a target cost-per-acquisition, a specific conversion rate, or any other metric that depends on factors we do not control. Where we commit to a metric in an SOW, we commit to a process and a best-effort attempt against it, with clear acceptance criteria spelled out.
Limitation of liability
To the maximum extent permitted by applicable law, Digital Heroes' total cumulative liability arising out of or related to your use of this website or the free tools shall not exceed one hundred US dollars ($100 USD), or the equivalent statutory minimum in your jurisdiction if that is higher. Neither party shall be liable to the other for indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost goodwill, lost data, business interruption, cost of substitute services, or reputational harm, even if a party has been advised of the possibility of such damages and even if a remedy fails of its essential purpose.
This cap reflects the fact that the website and the free tools are provided at no charge and are intended for general informational, evaluative, and diagnostic use. The economic reality of a free product is that we cannot underwrite unlimited downstream losses from it; the cap aligns the available remedy with the value of the service. If the cap is unenforceable as a matter of public policy in your jurisdiction (for instance, for gross negligence, willful misconduct, or fraud, or for personal injury caused by our negligence in jurisdictions that prohibit such limitations), the relevant carve-out applies and our liability for that specific category is the smallest amount permitted by the applicable law.
Liability for paid engagements is not governed by this paragraph; it is set in the MSA or SOW that covers the engagement, and is typically capped at fees paid in the preceding twelve months, with carve-outs for breach of confidentiality, breach of data-protection obligations, IP indemnification, and willful misconduct. The exact cap, the carve-outs, and the indemnity scope are negotiated per engagement.
Some jurisdictions do not allow the exclusion or limitation of certain warranties or liabilities. In those jurisdictions, our liability is limited to the smallest amount permitted by law and the rest of this paragraph remains in effect insofar as it is enforceable.
Indemnification
You agree to defend and hold Digital Heroes harmless from any third-party claim arising from your material breach of these terms, your unlawful use of the website or the free tools, or your infringement of another party's rights through your use of the site. We agree to defend and hold you harmless from any third-party claim alleging that the website or the free tools, when used as documented, infringe that third party's intellectual property rights. Each side will notify the other promptly of any claim and cooperate in the defense in good faith.
Modifications to these terms
We update this page when our practices change, when the law changes, or when we add a service that needs new language. Changes take effect on the date shown at the top of this page. We do not separately email visitors when we revise this page; the date is the source of truth. Material changes that affect active client engagements are also communicated through your account manager.
Governing law and venue
This Terms of Service page is interpreted under a dual-venue clause that reflects our two staffed HQs. For visitors and prospects located in the United States, Canada, the United Kingdom, the European Union, Australia, or any country outside India, these terms are governed by the laws of the State of New York, without regard to its conflict-of-law rules, and any dispute is exclusively resolved in the state or federal courts sitting in New York County, New York. For visitors and prospects located in India, these terms are governed by the laws of the Republic of India, and any dispute is exclusively resolved in the courts at New Delhi.
The choice of New York or Delhi reflects the location of our two staffed offices, not a preference for one party over the other. We have chosen this dual-venue approach so that neither side has to litigate in a venue with no connection to the relationship; a US-based visitor will not have to fly to Delhi to enforce a website-related claim, and an India-based visitor will not have to travel to New York. Where a third country's mandatory consumer-protection law overrides the choice of forum (for example, EU consumer law for individual EU residents acting in a personal capacity), that mandatory law applies to the extent required and the rest of this clause continues in force.
For paid engagements, the governing-law and venue clause in your signed MSA controls and supersedes this paragraph. We typically default to New York law and venue for US-anchored engagements and Indian law and venue for India-anchored engagements, but we will negotiate alternate venues (Delaware, England and Wales, Singapore, the JAMS or LCIA arbitration rules) where the commercial reality requires it. Both parties waive any objection to the chosen venue based on personal jurisdiction, forum non conveniens, or improper venue, to the extent such waiver is permitted by the controlling law.
Nothing in this clause prevents either party from seeking emergency injunctive or equitable relief in a court of competent jurisdiction to protect intellectual property, confidential information, or trade secrets while the merits of the underlying dispute proceed in the chosen venue.
Severability
If any provision of these terms is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect. The invalidity of one clause does not invalidate the rest of this document.
Entire agreement
These Terms of Service, together with our Privacy Policy, and (where applicable) the executed MSA and any active SOW between you and Digital Heroes, constitute the entire agreement between you and us regarding your use of this website and any work we deliver. They supersede any prior or contemporaneous communication, marketing material, or proposal that conflicts with their terms. No oral statement, sales conversation, or pre-contract email modifies these terms unless it is reduced to writing and signed by an authorized officer of Digital Heroes.
Contact
Questions, comments, or formal notices about these terms: legal@digitalheroes.co.in. Privacy and data-rights matters: privacy@digitalheroes.co.in. General questions about working with us: support@digitalheroes.co.in or use the form at /contact/. We are reachable through any of these inboxes from any of our staffed offices in New York, Delhi, London, Lucknow, or Sydney; if you require a postal address for a formal legal notice, request it by email and we will reply with the registered office address relevant to the jurisdiction.