Shopify developer, New York.
Shopify Plus development for New York DTC brands. 12-16 week builds, Eastern Time coverage, in-person at our Manhattan office or your NYC location.
Shopify Plus development, New York.
Looking for a Shopify developer in New York? Digital Heroes builds Shopify Plus storefronts for NYC DTC brands across fashion, beauty, home, wellness, and B2B categories. Every engagement runs on a six-week sprint cadence (Discover, Design, Build, Launch, Optimize), with Eastern Time Zone coverage and in-person sessions at our Manhattan office or your NYC location. For the broader NYC context — industries we serve, how we work with local brands, engagement shapes — see our main New York page. This page is specifically about the development work: what we build, how we build it, what the timeline and deliverables look like.
Five phases. Twelve to sixteen weeks.
Phase 1: Discover (2 weeks). Brand audit, existing-store audit (if replatforming), technical-requirements gathering, integration inventory (Klaviyo, Recharge, Gorgias, Yotpo, analytics stack). We ship a written Discovery Document: scope, dependencies, risks, timeline, sprint plan. NYC clients get this as an in-person working session at our Manhattan office.
Phase 2: Design (3-4 weeks). Figma system: typography, color, spacing, component library, then page-level designs (home, collection, product, cart, checkout, account). Accessibility review against WCAG 2.2 AA. NYC fashion clients frequently need drop-calendar and waitlist design; beauty clients need subscription-forward PDP patterns; home clients need multi-SKU catalog variants.
Phase 3: Build (5-8 weeks). Shopify Plus theme development from Horizon or Dawn base, or custom Hydrogen storefront for headless builds. Checkout Extensibility integration (mandatory for Shopify Plus as of 2025), Klaviyo flow build, subscription-app configuration, analytics stack (Meta CAPI, Google Ads CAPI, GA4, Shopify native). Every PR gets CI-green before merge.
Phase 4: Launch (1-2 weeks). Soft-launch to a small audience (first 50-200 customers), monitor Core Web Vitals and conversion funnels, iterate on hotspots identified in the first 48-72 hours post-launch. Full launch with announcement email and paid activation.
Phase 5: Optimize (ongoing). Post-launch optimization retainer at client option. Conversion-rate work, new flows, new integrations, feature development aligned with the brand's product roadmap. This is where NYC retainer partnerships typically begin.
Four development shapes, NYC scoped.
Shopify Plus new build. 12-16 weeks. NYC DTC brands launching new lines or refreshing dated storefronts. Most common NYC engagement. Theme development on Horizon or Dawn base, checkout extensibility integration, Klaviyo flows, subscription-app setup where relevant. Contact for quote based on scope.
Replatform to Shopify Plus. 14-18 weeks. NYC brands moving from Magento, BigCommerce, WooCommerce, or legacy custom platforms. URL-redirect preservation (critical for SEO continuity — we document every redirect), customer data migration, subscription continuity on Recharge or Skio, wholesale account migration for fashion brands with showroom operations.
Headless Hydrogen build. 16-20 weeks. NYC brands needing a custom storefront architecture beyond what Shopify's theme system provides. React-based Hydrogen storefront deployed on Shopify Oxygen. Usually warranted only for brands at 15M+ revenue with a specific reason the default theme system cannot handle (highly-custom product configurators, complex B2B logic, unusual checkout flows).
Development retainer. Monthly engagement post-launch. Ongoing feature work, optimization, bug fixes, new integrations. Dedicated pod with NYC time-zone overlap on a fixed weekly rhythm. Best for NYC brands with a continuous product roadmap needing dedicated engineering capacity.
The NYC Shopify Plus stack.
Platform. Shopify Plus with Checkout Extensibility. Every NYC build ships on the current extensibility approach, not deprecated checkout.liquid patterns. Horizon theme base for new builds launching after May 2025; Dawn base for clients with existing customizations.
Email + SMS. Klaviyo as default for NYC builds. Five flows built in order: abandoned-cart, welcome-series, post-purchase, browse-abandonment, winback. See our Klaviyo integration guide.
Subscriptions. Recharge or Skio depending on merchant stage (under $15K MRR Skio or Seal; above, Recharge). Checkout Extensibility compatible.
Reviews. Judge.me as NYC default under $500K revenue; Loox when photo reviews are a conversion driver (fashion, beauty). See reviews comparison.
Support. Gorgias above 500 monthly tickets; Re:amaze below.
Analytics. Meta Pixel + CAPI via server-side tracking, Google Ads CAPI, GA4, Shopify native analytics. Post-iOS-18 attribution runs CAPI-first; pixel as a secondary signal.
BNPL. Shop Pay Installments enabled by default, Afterpay added for Gen Z / female-leaning audiences.
Book a 30-minute development call.
Same-day response Mon-Fri 9-6 ET. In-person at our Manhattan office or your NYC location. Scoped quote within 48 hours.