Wellness compounds. Substantiate the claim.

A wellness ecommerce agency builds and runs the operating stack for a supplement, functional, or nutraceutical brand selling direct to consumer. That means Shopify or Shopify Plus storefront engineering, evidence-first product page design with claim-to-citation scaffolding, DSHEA structure-function statement rendering, FDA and FTC claim compliance workflows, subscription architecture tuned to dose and pack size, Amazon parallel-channel operations, Klaviyo and Attentive retention flows, and attribution stacks that handle wellness-specific long conversion windows.

Our six-layer operating model for DTC wellness brands. Claim library as a data structure mapping every marketing claim to a citation. DSHEA surface logic rendering mandatory statements on every supplement PDP. Evidence-first PDP template with ingredient, dose, and study references above the fold. Subscription retention with dose-tuned cadence. Amazon parallel-channel operations. Attribution stack that handles long conversion windows. Six layers, bottom-up, because a claim without evidence is a legal exposure, not a marketing asset.

Pricing is scoped to engagement shape. Wellness brand audit: 2 weeks. Evidence Method build on Shopify Plus: 10-14 weeks. Subscription retention engagement: 6-8 weeks. Full wellness partnership: 12 months with a dedicated pod. Book a 30-minute call and we send a scoped quote within 48 hours. Scope moves price, not the conversation.

Yes. DSHEA, the Dietary Supplement Health and Education Act, allows structure-function claims on supplements only when accompanied by the mandatory FDA disclaimer that the statements have not been evaluated by the FDA. Our Shopify build renders that disclaimer from a template, stores every claim as a structured metafield linked to its substantiation citation, and surfaces required warnings where applicable. We also handle California Prop 65, EU novel food rules, and UK MHRA boundaries for international catalogs. We are engineers and designers, not regulatory counsel; we build the workflow and your attorneys sign off.

Claim substantiation is where most wellness brands break around the $5M ARR mark. The fix is architectural: every marketing claim on the PDP carries a machine-readable citation ID that maps to a substantiation file (clinical study, ingredient monograph, or regulatory precedent) stored in a shared drive or compliance database. When a retailer, FTC, or Amazon team asks for backup, the answer is a URL, not a fire drill. Our build includes the claim library, the PDP rendering logic, and the internal review workflow so new claims cannot ship to production without a cited source attached.

Supplement cadence is dose-driven, not billing-driven. A 60-capsule bottle at two per day is a 30-day supply; shipping every 30 days is in phase. A 120-capsule bottle at same dose is 60 days; shipping every 30 days doubles up and drives churn. We read dose and pack size from metafields and set default cadence per SKU. Skip, swap, pause without cancel, and membership tier above the 15 percent subscribe-and-save baseline. Target churn under 4 percent monthly and skip rate under 20 percent.

Wellness buyers take 14 to 45 days to buy after first touch, much longer than fashion or beauty. Platform pixels miss most of that because of iOS 18 ITP and consent loss. We build a four-layer attribution stack: server-side tracking via GTM Server Side or Stape, Meta CAPI and Google Enhanced Conversions, consent-mode v2 for EU and UK, and blended measurement in Northbeam or Triple Whale. Together they recover 80 to 92 percent of what the pixels lost and make long-window attribution legible.

Yes. Amazon is defensive for wellness brands; you do not ignore it and hand the brand name to counterfeits. We run product data syndication from Shopify out to Amazon Vendor or Seller catalogs, enrol in Brand Registry and Transparency for counterfeit protection, build A+ content and Brand Story, and configure Subscribe and Save with cadence matched to your DTC subscription program. DTC remains the flagship with the margin; Amazon is the moat around the brand name.