A Calgary cleantech SaaS · $80K → $390K ARR.

The archetype represents a slice of Calgary cleantech we ship into reliably: an $80K ARR energy-transition SaaS (carbon-data, geothermal-operations, or grid-software shape), founded by a Calgary operator with deep oil-and-gas industry context who is now selling into the energy-transition buyer; high ACV, low volume, enterprise sales cycles. Pre-engagement state: marketing site on a 2022-vintage WordPress build with technical content trapped in PDF whitepapers, no public docs portal, dashboard UI built ten months earlier as a proof-of-concept that was never refactored, pilot-to-paid conversion at 11 percent.

Three structural problems compounded the growth ceiling. One, the marketing site failed to surface evidence (named-customer logos, real performance data, third-party validation) in the way enterprise energy buyers expect; the bounce rate on the home page was 73 percent. Two, the technical depth of the product (genuinely strong on carbon-accounting math) was buried in PDFs nobody could find via search; competitors with thinner products were winning organic visibility on the same buyer queries. Three, the pilot-to-paid funnel had no real onboarding sequence; pilot users either self-served to success or stalled inside their procurement cycle, and the team did not know why.

The pattern this archetype represents (Calgary energy-transition cleantech in the $50K to $250K ARR range, sitting on an aging WordPress site, with technical content trapped in PDFs, with a pilot-to-paid funnel that stalls inside enterprise procurement, with a proof-of-concept dashboard never refactored to production grade) is one of our most-shipped engagement shapes for the Alberta cleantech corridor. The 14-week timeline holds steady; the workstreams compress or expand in the same proportions; the metrics typically land within plus or minus 20 percent of the archetype numbers above.

Five capabilities transfer directly to a comparable Calgary engagement. First, marketing-site rebuild on Next.js with evidence-led content surfaces that respect the enterprise energy buyer's research-first instinct. Second, public docs portal that captures technical-buyer organic search traffic the PDF whitepapers cannot. Third, dashboard UI rebuild from proof-of-concept to operator-grade production. Fourth, procurement-stage content surfaces (security questionnaires, SOC 2 status, ROI calculators) that compress enterprise procurement cycles. Fifth, an evidence-led benchmark or research-report content asset that earns top-of-funnel attention without paid amplification.

Every Calgary engagement starts with a 30-minute discovery call. The scope, timeline, and budget come back in writing within 48 hours. Mountain Time, seven-hour overlap to our New York HQ.