Anchor text analyzer. The ratio test.
Paste your HTML plus the brand keyword. The tool buckets every anchor into 5 categories — branded · URL · generic · partial · exact — and flags over-optimisation against Google's link-scheme classifier ratios.
Paste your HTML, your brand keyword, and your target keyword. The tool buckets every <a> by anchor type and shows the ratio against Google's link-scheme thresholds. Over-optimised exact-match anchors above 10% are the threshold to watch.
Sources used by this analyzer
- Google link-scheme spam policy
- Master prompt §26.3 anchor-text ratio targets: branded 40-55%, URL 15-20%, generic 10-15%, partial 10-15%, exact ≤8%.
Privacy: HTML parsed in-browser only.
Six questions users ask.
What's a healthy anchor text ratio?
40-55% branded, 15-20% URL, 10-15% generic, 10-15% partial match, 3-8% exact match. Over-optimised exact-match above 10% triggers Google's link-scheme classifier.
Why is exact-match risky?
Natural editorial linking rarely produces the exact target keyword as anchor. High exact-match ratios signal manipulation. Google's link-scheme classifier flags pages where inbound exact-match exceeds ~10%.
Does this analyse outbound or inbound?
Outbound links from the HTML you paste. For inbound links, you need a backlink dataset (Ahrefs, Majestic). The categorisation logic is the same.
Can I customise what counts as 'branded'?
Yes. The brand input determines branded matches; the target keyword determines exact-match. Anchors containing the keyword + other words = partial-match.
What about empty alt-image links?
Image-only links with no alt text are flagged as 'empty' — accessibility AND SEO issue. Image links with descriptive alt get categorised by the alt text.
Does this tool log my HTML?
No. The form runs entirely in JavaScript on your device. Nothing is sent to Digital Heroes servers.