§
§ · team · sydney

Sienna A.

Director of Design · APAC · Sydney office · 11 years experience.

Sienna A. — Director of Design · APAC, Sydney
office
Sydney · AEST

Surry Hills · Sydney

§ 01 · sienna on the team

Director of Design · APAC.

Design Director 11 years experience

Heads design across APAC — UX, UI, brand, product. Eleven years design-side, with experience leading studio teams in Sydney and Singapore. Specialty: the design-system rigor that scales across multiple client engagements.

specialties
Design leadership Design systems
§ 02 · sydney office

Part of the Sydney team.

26 people in Sydney across design · mobile · apac client services. Operating on AEST from Surry Hills · Sydney.

See all 26 Sydney team
Editorial illustration of the Digital Heroes Sydney office workspace
§ 03 · design at Digital Heroes

Sienna works on the design side.

The design function at Digital Heroes is editorial-first. We treat every project as a publication — typography hierarchy, photography direction, motion tokens, accessibility, and design system are all in scope on every engagement. The function spans web design (marketing sites + product surfaces), brand identity work (logo + system + voice), and product/UX design (dashboards + onboarding + complex flows).

Sienna works inside the Sydney design pod, which operates Figma-first with weekly design-review cadence. Every shipped design ties back to a brand brief, a design token system, and a motion specification — the editorial guardrails that keep client work feeling like it was crafted rather than generated.

§ 04 · recent work patterns

Where Sienna shows up across Shopify + Web Development services.

Sienna's work shows up across the following service lines we ship at Digital Heroes. Each link below opens the service page with full scope, methodology, and engagement shapes:

Engagement cadence: Most engagements Sienna touches run on a fortnightly client cadence on the AEST working day. Deliverables go out for review at the end of every sprint with named accountability for every line item.

Client roster context: Digital Heroes runs about 25 active engagements at any given time across DTC, B2B, SaaS, and brand work. Sienna is on roughly four to six engagements as the named lead depending on engagement complexity and the resourcing rhythm. Named client work is published on the case studies page where the client has given explicit permission for the work to be referenced publicly.

§ 06 · work with the sydney team

Book a call with the design team Sienna is part of.

Book a 30-minute call. Scope, timeline, and quote in writing within 48 hours.

Published · Last updated .