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Shopify Plus
Enterprise-grade storefront architecture, checkout extensibility, B2B flows.
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§ · team
Prasun Anand. Founder.
Founded Digital Heroes in 2017. Led 2,000+ Shopify, web, and SaaS builds for DTC brands, B2B operators, and funded startups across 55+ countries.
§ 01 · the short version
Nine years, two offices, two thousand shipped projects.
Prasun Anand founded Digital Heroes in 2017 in New Delhi. The agency now operates out of New York and Delhi, with satellite teams in London, Lucknow, and Sydney, and has shipped more than two thousand Shopify, web, and SaaS products since then. His work focuses on the intersection of editorial-quality design, honest measurement, and a six-week delivery cadence that most agencies claim but few hold.
Before Digital Heroes, Prasun worked at agency shops in Delhi and New York building Shopify storefronts and DTC brand identities. The pattern he noticed across those years: clients could get a working site, and clients could get a brand book, but very few shops shipped both at the same level in the same engagement. Digital Heroes was built to close that gap. Every engagement leaves the client with a design system, a production codebase, and a measurement stack that survives the first month after launch.
He has written for Shopify Partners, the Shopify Plus blog, and a handful of ecommerce trade publications on replatform economics, DTC unit economics, and attribution after iOS 14.5 and iOS 18. He speaks on panels at Shopify partner events and has been quoted on Shopify Plus, Klaviyo, and Recharge publications over the last five years.
§ 02 · what I write about
Ten topics, one editorial line.
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DTC attribution
Server-side tracking, Meta CAPI, consent mode, honest measurement after iOS.
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Ecommerce strategy
Replatform economics, pricing architecture, channel allocation by stage.
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Shopify app development
Public vs private apps, GraphQL Admin API, Built-for-Shopify submission.
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Brand identity
Systems thinking for brand, type hierarchy, color tokens, motion grammar.
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Meta advertising
Creative-first thinking, audience simplification, honest ROAS math.
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Server-side tracking
GTM Server, Meta CAPI, Google Enhanced Conversions, first-party data.
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Unit economics
Blended CAC, contribution LTV, payback period, the numbers that matter.
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Shopify theme development
Online Store 2.0, Liquid patterns, section rendering, build pipelines.
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Conversion optimization
Honest CRO, funnel math, when testing matters and when it does not.
§ 03 · essays + teardowns
Read the journal.
Long-form essays on Shopify architecture, DTC attribution, unit economics, and the operational details most agency blogs skip.