Imogen N.

The growth and marketing function at Digital Heroes covers paid acquisition (Meta Ads, Google Ads, TikTok Shop), retention (Klaviyo flows + ReCharge subscription + Gorgias support), attribution (server-side tracking, Meta CAPI, Northbeam, Triple Whale), and the unit-economics math that makes paid channels actually work (blended CAC, contribution LTV, payback period, MER targets).

Imogen operates at the intersection of channel and operating math. Specialty work: post-iOS 18 attribution recovery, Klaviyo flow architecture for DTC brands at 1M to 10M revenue, paid-channel diversification when Meta's blended ROAS starts compressing, and the operating dashboards that tie marketing spend to contribution margin.

Imogen's work shows up across the following service lines we ship at Digital Heroes. Each link below opens the service page with full scope, methodology, and engagement shapes:

• service
  Growth Strategy
• service
  Paid Acquisition
• service
  SEO Services
• service
  Shopify Plus Agency

Engagement cadence: Most engagements Imogen touches run on a fortnightly client cadence on the AEST working day. Deliverables go out for review at the end of every sprint with named accountability for every line item.

Client roster context: Digital Heroes runs about 25 active engagements at any given time across DTC, B2B, SaaS, and brand work. Imogen is on roughly three to five active engagements at any given time depending on engagement complexity and the resourcing rhythm. Named client work is published on the case studies page where the client has given explicit permission for the work to be referenced publicly.