Ethan B.
Content Strategist · New York office · 5 years experience.
Content Strategist.
Content strategist across the journal and client editorial. Five years content-side, formerly editorial at a wellness publication. Specialty: pillar-cluster content architectures that compound over six-month windows.
Part of the New York team.
20 people in New York across executive · sales · brand · strategy · growth. Operating on ET from SoHo · Manhattan.
See all 20 New York team
Ethan works on the brand side.
The brand function at Digital Heroes is strategy-anchored. Brand work starts with audience research and positioning before any identity moves — no logo before the brand brief, no design system before the voice and tone document, no rollout before the visual identity is paired with the operating model. We treat brand as a long-form investment that compounds over years, not a campaign-cycle artifact.
Ethan works across early-stage rebrands, mature-brand evolutions, and product-line brand extensions. The output is editorial: brand books that get used, design systems that designers actually open, voice guides that copywriters actually reference. Specialty verticals on the brand team: DTC fashion, clean beauty, hospitality, outdoor and lifestyle, B2B SaaS.
Where Ethan shows up across Shopify + Web Development services.
Ethan's work shows up across the following service lines we ship at Digital Heroes. Each link below opens the service page with full scope, methodology, and engagement shapes:
Engagement cadence: Most engagements Ethan touches run on a weekly client cadence with bi-weekly executive review. Deliverables go out for review at the end of every sprint with named accountability for every line item.
Client roster context: Digital Heroes runs about 25 active engagements at any given time across DTC, B2B, SaaS, and brand work. Ethan is on roughly three to five active engagements at any given time depending on engagement complexity and the resourcing rhythm. Named client work is published on the case studies page where the client has given explicit permission for the work to be referenced publicly.
Latest from Ethan.
7 posts attributed to Ethan across the journal, services, case studies, and locations.
Atlanta DTC Streetwear Archet | $80K to $400K MRR Case Study
Shopify Subscription Apps 2026: Recharge vs Skio for Brands
New Orleans, LA Shopify Plus + Web Agency · Book Studio
Shopify Migration Agency · Magento + Redirect Map 2026
Mobile App Developer Austin, TX | Apps + RN Studio
Shopify Developer Los Angeles, CA | Plus + Theme + Apps
+ 1 more post attributed to Ethan.
Book a call with the brand team Ethan is part of.
Book a 30-minute call. Scope, timeline, and quote in writing within 48 hours.
Published · Last updated .