Landing page design. Conversion first, aesthetic second.
Conversion-first landing pages for paid campaigns, PR launches, and product debuts. 2-week delivery, benchmark-clearing CVR on launch, second variant included for A/B testing.
A landing page is one question with one answer.
A home page serves every visitor and every intent, which means it serves none of them particularly well. A landing page serves one audience arriving from one source with one objective. The job is to match the ad, answer the question, handle the top 2-3 objections, and ask for the action once — not give visitors a menu. The aesthetic matters but sits second; a beautiful landing page that does not convert is worse than a plain page that does, because the plain page you can improve.
Five blocks. In this order.
Hero with message match. The headline repeats the ad's promise within the first 5 words. Subheadline names who it's for and why. Primary CTA visible above the fold on mobile.
Social proof immediately after. 3-5 logos of recognizable customers, a metric-driven testimonial, or a trust badge (Trustpilot, G2). Never separate "trusted by" section halfway down the page.
Value props as three concrete claims. Not feature lists; specific before/after statements the prospect can imagine. Pair each with an editorial image or diagram, never stock photography.
Objection handlers inline. The top 2-3 objections (price, trust, complexity, timing) addressed where they naturally arise, not buried in a separate FAQ below the fold.
Final CTA + FAQ. One repeated CTA (not a second distinct action) and 5-7 FAQs that round up remaining objections. This is also the slot for FAQPage schema, which earns a rich snippet.
Five answers.
What makes a landing page convert?
Five recurring patterns in high-converting pages. One, message match with the ad or source (the headline repeats the promise of the ad within 5 words). Two, one primary action (a single CTA repeated 2-3 times, not a menu of options). Three, social proof near the CTA, not in a separate section halfway down. Four, objection handling inline where the objection arises (price, trust, complexity). Five, hero-load under 2.5 seconds on mobile. Pages missing any of these leak conversion; pages hitting all five usually outperform category median by 40 to 80 percent.
How long does a landing page take to build?
Two weeks end-to-end. Week 1: brief workshop, audience + objection map, copy first draft, design direction. Week 2: copy locked, design locked, build in the client's stack (Shopify section, WordPress page, Webflow, Next.js route), A/B variant built, performance test on mobile, analytics wiring. Shorter than 2 weeks is possible for campaign pages that reuse an existing landing-page template; longer usually means the brief or the copy did not lock by end of week 1.
Do you write the copy or do we?
We write the first draft during week 1 after a 45-minute copy interview. The draft covers headline, subheadline, hero paragraph, value props, objection handlers, and CTA microcopy. You review and edit; we rewrite based on your changes. Most clients land within one review cycle; occasional projects need two. Writing the copy is the hardest part of a landing page that converts, which is why shipping design-first and leaving copy to the client usually produces a pretty page nobody buys from.
Which platforms do you build landing pages on?
Shopify (a new page template or app-based landing builder), WordPress (page builders like Elementor or a clean Gutenberg page), Webflow, Next.js (a new route), Framer, Unbounce, and Instapage. Platform choice depends on where the rest of your site lives and what your team can edit afterward. For paid-acquisition campaigns we frequently recommend a stand-alone deploy on Vercel or Netlify so the page performance is not gated by the main site's weight.
Do you handle A/B testing?
A second variant is included by default for the primary hypothesis (usually headline or CTA). Test runtime and statistical analysis are included at the landing-page retainer tier; ad-hoc tests are quoted separately because robust statistical significance usually needs 4 to 8 weeks at SMB-scale traffic. Tools we work with: Google Optimize replacement (Convert, VWO, Optimizely), Posthog feature flags, or client-side split testing via Next.js middleware.