Sports performance DTC
Spec-first product detail (weight in grams, materials, third-party lab test data), B2B trade portal, returns-platform integration for try-and-return cycles. Cycling, running, climbing, performance apparel.
Shopify, web design, mobile apps, and brand identity for Sheffield brands — sports performance DTC, advanced manufacturing, steel-city makers, and the Hallam University tech base. GMT-aligned response from our HQs in New York and Delhi.
Sheffield brands operate inside three concentric scenes: sports performance and outdoor DTC (a peer set running on the city's steel-heritage advanced manufacturing base, with weight-in-grams + lab-test product surfaces), advanced manufacturing (knives, aerospace components, sports equipment, made-to-spec consumer brands with B2B trade portals alongside DTC), and Hallam-tech SaaS (the post-Sheffield Hallam University tech graduates building product apps for the wider Yorkshire region). GMT-aligned coverage, weekly Friday demos at 16:00 GMT, on-Slack response Mon–Fri 9–6 GMT.
Spec-first product detail (weight in grams, materials, third-party lab test data), B2B trade portal, returns-platform integration for try-and-return cycles. Cycling, running, climbing, performance apparel.
Knives, aerospace components, sports equipment, made-to-spec consumer brands. Configurators, B2B catalog, ERP integration, quote-to-cart flow.
Sheffield Hallam University tech-graduate spin-outs building product apps for the wider Yorkshire region.
Spec-driven product detail, B2B catalog, configurators, returns-flow.
Design system, Figma library, accessible site for performance + manufacturing.
Configurator app, ERP integration, Vercel-deployed.
iOS, Android, React Native — companion + commerce apps.
Logo, type, color, motion, voice — Figma library handoff.
We work with brands across Sheffield, Rotherham, Doncaster, Chesterfield, and the wider South Yorkshire region — from steel-heritage performance brands and Kelham Island makers to Hallam-tech SaaS and Peak District-adjacent outdoor DTC. GMT cadence Mon–Fri 9–6, weekly Friday demos on GMT, same-business-day Slack response. Stack-typical: Shopify Plus, Klaviyo, Gorgias, and Figma — the spec-first DTC stack.