DTC fashion and lifestyle
Independent labels and sustainability-led operators on Shopify and Shopify Plus. Editorial product detail pages, lookbook patterns, sustainable-supply-chain content surfaces.
Shopify Plus, DTC ecommerce, web design, and brand identity for Silicon Beach fashion, lifestyle, homeware, and sustainability brands. GMT/BST hours, same-day response.
Looking for a Shopify Plus agency or DTC ecommerce designer near you in Brighton, Hove, or the wider East Sussex coast? Digital Heroes works with Brighton brands across the DTC fashion, lifestyle, homeware, and creative-tech spectrum. Same-day response on GMT or BST, Monday through Friday 9 to 6, with weekly Friday demos and emergency support 24/7 across our Delhi and Sydney offices. The Brighton commerce mix sits at an unusual cross-section: Brighton and Hove hosts the largest creative-tech cluster outside London with roughly 3,000 digital agencies and studios, the city has a steady founder pipeline of designers shipping their own DTC products alongside client work, and the sustainability-led fashion and homeware scene built around The Lanes and North Laine carries an editorial-first tone that rewards craftful Shopify builds.
The Brighton mix concentrates around three repeatable patterns. DTC fashion shape, creative-tech shape, wellness-homeware shape; each carries a distinct merchandising rhythm and a distinct content gravity. The audience-context name-drops we use as reference points (never as claimed clients) include independent operator-led brands like the kind that grow up in The Lanes or North Laine.
Independent labels and sustainability-led operators on Shopify and Shopify Plus. Editorial product detail pages, lookbook patterns, sustainable-supply-chain content surfaces.
Designers and small studios shipping their own products alongside client work. Brand identity systems, marketing-site rebuilds, design-tool integrations through Figma handoff and GitHub shipping.
Sustainable homeware, natural beauty, and wellness operators with editorial-led marketing surfaces. Subscription mechanics on essentials via Klaviyo lifecycle, Postscript SMS, and Gorgias CX.
Brighton is on the same Greenwich Mean Time or British Summer Time as our London office. The 9-hour same-day overlap with our working window is the cleanest of any UK city we serve.
Plus build, subscription on essentials, editorial product detail patterns, custom checkout.
Editorial system, lookbook patterns, sustainability-content surfaces, accessibility-baked.
Logo, type, color, motion grammar, tone of voice, packaging-first guidelines.
Klaviyo lifecycle, Postscript SMS, Gorgias CX, paid-channel discipline for DTC.
Figma library, accessibility-baked, editorial-first content patterns for shopper journeys.
We work across Brighton and the wider city: central Brighton and the seafront, The Lanes, North Laine, Kemp Town, Hove, the Brighton Marina, the Preston Park area, the New England Quarter, plus the surrounding East Sussex coast out to Lewes and Worthing. GMT and BST coverage Monday through Friday 9 to 6, weekly Friday demos on UK time, same-day Slack response. Our reference points when shaping a Brighton engagement include the operator-led DTC brands that have come out of the The Lanes and North Laine creative cluster over the past decade, the sustainability-led fashion scene's content gravity, and the Silicon Beach creative-tech operators that ship their own product alongside client work.
For technical depth, we ship inside Shopify Plus and the Liquid platform, with Klaviyo lifecycle, Postscript SMS, and Gorgias CX as the operator stack; we plan in Figma and ship through GitHub with project tracking in Linear; reporting flows through Looker Studio; for ecommerce attribution we lean on the web.dev Core Web Vitals rubric to keep PDP LCP under 2.5 seconds.
Digital Heroes is a remote-first agency with HQs in New York and Delhi plus an office in London. We work with Brighton brands on Greenwich Mean Time and British Summer Time hours (9 to 6 GMT or BST, Monday through Friday) with same-day Slack response. We do not maintain a Brighton-local office and we will not invent one.
Our typical Brighton fit is a DTC fashion or lifestyle label with sustainability-led positioning shipping out of The Lanes or North Laine; a creative-tech operator or small digital studio launching their own product alongside client work; or a wellness or homeware DTC brand with an editorial-led marketing voice. Reference points include independent operator-led brands like the kind that grow up in The Lanes or North Laine, named only as audience colour, never as claimed clients.
Both, but the Brighton mix skews heavily toward Shopify and DTC ecommerce. A meaningful share of our Brighton work is Shopify Plus builds, subscription mechanics, editorial-led product detail pages, and custom theme development for fashion, lifestyle, and homeware operators. We also ship SaaS marketing sites for the Silicon Beach creative-tech operators launching their own software products.
Yes. Brighton is a 60-minute train ride from our London office. For retainer engagements we include quarterly in-person sessions either at the client location across central Brighton, The Lanes, North Laine, Hove, or the Brighton Marina, or at an agreed neutral spot inside the city. For one-off platform builds we typically include a launch-week trip and a 60-day post-launch review trip in scope.
30-minute discovery call gets booked typically within a week. Written scope plus fixed-price quote returns within 48 hours of that call. For Shopify Plus rebuilds with subscription, custom checkout, or B2B layered on top we layer a 5 to 7 business day technical-discovery phase to map integrations and merchandising patterns before the quote becomes binding.
30-minute call on GMT or BST. Written scope and fixed-price quote in 48 hours. In-person across central Brighton, The Lanes, North Laine, Hove, and the Marina for retainer engagements.