B2B is catalog, not commerce.

A B2B ecommerce agency builds and runs the operating stack for a wholesale, trade, distributor, or manufacturer brand selling to business buyers. That means Shopify Plus B2B storefront engineering with company accounts and user role hierarchies, tier-specific catalog pricing, approval workflow engines for purchases over threshold, NET-30 and credit limit enforcement via Resolve or Kriya, ERP integration with NetSuite, SAP, Acumatica, or Microsoft Dynamics, EDI-ready data flows for enterprise partners, reorder UX tuned to recurring buyer behavior, and sales rep dashboards for account management.

Our six-layer operating model for DTC B2B brands. Company account structure first because a B2B buyer is a team, not an individual. Catalog and pricing tiers second because every customer sees a different catalog. Approval workflow third because purchases over threshold route through an approver. Payment terms fourth with NET-30, NET-60, and credit limits. ERP integration fifth because B2B data lives in NetSuite or SAP, not in Shopify. Reorder UX sixth because the second order compounds B2B growth. Bottom-up because a beautiful catalog without company accounts is a catalog nobody can order from.

Pricing is scoped to engagement shape. B2B brand audit: 2 weeks. Catalog Method build on Shopify Plus B2B: 12-20 weeks. ERP integration engagement: 6-10 weeks. Full B2B partnership: 12 months with a dedicated pod. Book a 30-minute call and we send a scoped quote within 48 hours. Scope moves price, not the conversation. B2B builds carry more ERP and compliance complexity than DTC so the scoping call is longer and more technical.

For most brands under $100M ARR, yes. Shopify Plus B2B at its current maturity handles company accounts, catalog pricing tiers, NET-30, and approval workflows natively. The total cost of ownership runs 40-60 percent less than Magento Commerce or legacy BigCommerce B2B because the app ecosystem reduces custom development. We run a fit assessment on the intro call against your specific requirements: multi-entity accounting, multi-warehouse, EDI partners, custom checkout, contract pricing complexity. Brands above $100M ARR or with deep custom ERP workflows sometimes need Adobe Commerce or enterprise platforms.

Shopify B2B models the buyer as a company, not a customer. A company has locations (ship-to addresses), users (people logging in), and roles (ordering agent, approver, viewer). A buyer logs in and sees the catalog and pricing tier associated with their company. Purchases over a threshold route to the approver role for sign-off before submission. Payment terms and credit limits sit at the company level. The model handles distribution hierarchies where a parent company has multiple branches ordering under shared terms.

Yes. ERP integration is the heart of any B2B build. We integrate Shopify Plus with NetSuite, SAP, Microsoft Dynamics, Acumatica, and QuickBooks Commerce via iPaaS tools like Celigo, Boomi, or Workato, or via direct API for higher-volume operations. The integration covers real-time inventory, tier-specific pricing, contract price lookup, credit limit enforcement, order writeback, and customer account sync. Shopify can sit as source of truth, as a mirror, or as orchestrator depending on which system is the operational record.

Yes. NET-30 and NET-60 are table stakes for B2B. We integrate Resolve or Kriya for managed NET programs where a third party underwrites the terms and pays you immediately; or we build direct NET workflows where the credit limit and terms sit in your ERP and Shopify reads them at checkout. Purchase orders route through approval workflows, credit limits enforce at cart, and past-due invoices trigger order holds automatically. Collection workflows handle NET-60 aged receivables without your team chasing payment manually.

A purchasing agent submits an order; purchases above a company-configured threshold route to an approver role (typically finance, procurement, or department head). The approver sees the full PO with buyer notes, can adjust quantities, approve, reject, or return for revision. The workflow lives inside Shopify B2B with transactional emails at each step, plus Slack or email notifications where the brand integrates. Approval adds 0 to 48 hours to the order cycle; enterprise buyers expect it and abandon brands that skip it. Approval workflows are the single feature Magento B2B brands cite as the hardest to replicate when migrating.