A Miami bilingual beauty brand · $130K → $760K MRR.

The archetype represents a slice of Miami beauty DTC we ship into reliably: a bilingual EN/ES clean-beauty or wellness brand operating from Wynwood, Brickell, or Coral Gables, $130K MRR mostly to US Hispanic + bilingual buyers, founder-led with a small studio, ambition to expand into Mexico + Colombia + Brazil but blocked by infrastructure. Pre-engagement state: $130K MRR on Shopify Standard with English-only PDPs (Spanish version was machine-translated and read awkwardly), no Shopify Markets multi-currency, no LATAM payment rails (no OXXO, no Boleto, no Pix), no bilingual Klaviyo flows.

Three structural problems compounded the revenue ceiling. One, the machine-translated Spanish PDPs converted at 60 percent of the English baseline — bilingual buyers noticed the awkwardness and bounced. Two, LATAM buyers could not pay in their local currency or with their local payment method (Mexican OXXO cash-pickup is 30 percent of Mexico ecommerce volume; missing it cut Mexico revenue by 70 percent). Three, the Klaviyo flows ran in English only — Spanish-preferred customers received English-only welcome series and unsubscribed at 3x the English rate.

Workstream 1 · Shopify Plus migration with Spanish + English bilingual setup. Theme export, URL inventory with hreflang setup for /es/ subfolder + en-US default, full 301 redirect map. Hired a Mexican copywriter to rewrite all PDP copy in real Spanish (not machine-translated). Spanish PDP conversion lifted 28 percent versus the machine-translated baseline.

Workstream 2 · Shopify Markets multi-currency for LATAM. Configured Shopify Markets for Mexico (MXN), Colombia (COP), Brazil (BRL), Argentina (ARS). Geographic redirect with override option. Currency-aware pricing rules per market accounting for shipping cost differences.

Workstream 3 · LATAM payment rails. Integrated OXXO (Mexico cash-pickup, 30% of Mexican ecommerce), Boleto (Brazil cash-pickup), Pix (Brazil instant transfer), and SPEI (Mexico instant transfer) via Stripe + Mercado Pago. Mexico revenue moved from $1K/mo to $42K/mo over 9 months.

Workstream 4 · Bilingual Klaviyo flows. Built parallel English + Spanish flow infrastructure with language preference captured at signup + auto-detected from browser. Welcome series, browse abandonment, cart abandonment, post-purchase, replenishment, and win-back flows shipped in both languages. Email revenue moved from 10 percent to 32 percent of total.

Workstream 5 · Bilingual creator program. Built a 60-creator network split 60/40 EN/ES with US-Hispanic + Mexican + Colombian creators. Per-creator landing pages localized to each creator's audience language. Custom UTM-builder workflow for attribution. Blended CAC dropped 38 percent within 9 months.

The pattern this archetype represents (Miami bilingual EN/ES clean-beauty or wellness DTC, $100K-$300K MRR, machine-translated Spanish content, no Shopify Markets multi-currency, no LATAM payment rails) is one of our most-shipped engagement shapes in Miami. The 18-week timeline holds steady; the workstreams compress or expand in the same proportions; the metrics typically land within plus or minus 25 percent of the archetype numbers.

Five capabilities transfer directly: Shopify Plus migration with hreflang + bilingual subfolder setup, real Spanish copywriting (not machine translation) for PDPs, Shopify Markets multi-currency for MXN + COP + BRL + ARS, LATAM payment rails (OXXO + Boleto + Pix + SPEI), and bilingual Klaviyo flow infrastructure with language-preference capture. Every Miami engagement starts with a 30-minute discovery call. Eastern Time, same-day response Monday to Friday 9 to 6.