Every paid-media signal passes through six tools before we trust it.
consent
mode v2
EU · UK gate
Meta
CAPI
server-side events
Shopify
Customer Events
native pixel
GTM
Server Side
first-party collector
Elevar
or Stape
routing + data layer
Northbeam
Triple Whale
blended truth
One user event. Six tools. One honest ROAS number at the end.